Targeted Negativity Surrounding Vijay Deverakonda’s “Kushi”?

Vijay Deverakonda’s “Kushi” Faces Orchestrated Criticism Amidst Positive Reception Published on September 3, 2023, at 10:15 PM IST

The most recent cinematic offering from Vijay Deverakonda, titled “Kushi,” made its debut on September 1st and garnered immediate acclaim from critics. While the film is experiencing commercial success in various regions, it encounters challenges in mass markets due to its classification as a family-oriented romantic entertainer. Interestingly, there appears to be a deliberate and financially motivated effort aimed at tarnishing the movie’s reputation.

A striking example of this phenomenon is the surprisingly low rating of only 7 on the ticket booking platform, Book My Show (BMS). It seems that certain individuals have intentionally assigned 1-2 star ratings to the film to lower its overall BMS rating. This organized campaign of negativity has raised concerns within the industry, yet the culprits remain unidentified.

The music for “Kushi” was expertly composed by Malayalam music director Hesham Abdul Wahab, adding to the film’s overall appeal. The ensemble cast features accomplished actors such as Murali Sharma, Jayaram, Sachin Khedekar, Saranya Pradeep, and Vennela Kishore in pivotal roles.

“Kushi” enjoys a nationwide release, spanning Telugu, Tamil, Hindi, Malayalam, and Kannada languages, underscoring its broad reach and universal appeal. Despite the challenges posed by the orchestrated negativity, “Kushi” continues to shine in various regions, reaffirming its status as an engaging family-oriented entertainment.